You know that your rental property is one of the best in Temple. You can’t wait to find renters who will make it their home! But even if you have the best property in the neighborhood, you can’t rent it out if people don’t know it’s available.
One of the best ways to attract new renters is to launch an advertising campaign. A comprehensive marketing plan will expand your reach to prospective residents. The bigger your pool of applicants, the better chances you have of finding a great, long-term tenant.
Don’t know where to start? Don’t worry! This article offers some tips for effectively marketing your Temple rental property. Keep reading to learn more.
Take Great Photographs
The best way to quickly capture the interest of potential renters is with photos of your property. Using high-quality images gives a great first impression of the property. You don’t have to buy a bunch of fancy camera equipment – your smartphone can take great photos if you use the right techniques.
You can also choose to hire a professional photographer to showcase your property. However, what matters most is having clear, well-lit photos.
Stage Your Rental Property
Before you start taking photos of your property, make sure the space is clean and well-organized. You want people viewing your property listing to be able to visualize the life they’ll live if they move into your Temple property.
Clear away any clutter or cleaning supplies and make sure photos don’t include personal items in the background. You want the spaces to look pristine and attractive. Pay attention to the exterior of the property, too, and make sure any outdoor spaces are clean.
Focus on Lighting
Lighting is crucial for getting excellent photos. It can make an image appear warm or cool, dim or bright, inviting or not. Consider using natural light since this is highly recommended by photographers. Try to schedule your photoshoot when the weather is expected to be sunny, since cloudy days can create a lot of shadows.
Prepare a Photography Shot List
You don’t want to forget to get photos of one of the best features of your Temple rental property. It’s best to keep a list handy that you can show to a photographer if you plan to hire one, or just to have one for yourself.
A sample shot list might include:
- Each bedroom and bathroom
- Kitchen spaces and appliances
- The dining areas
- The living room or family room areas
- Parking spots and other outdoor spaces
- Additional photos of particular features or amenities you want to highlight
Write a Clear and Informative Listing
After a potential tenant has been pulled in by your great photos, they move on to reading the description of your property. This is where you can increase the interest of prospective renters through positive descriptions of the rental property, the amenities offered, and the surrounding neighborhood.
The more interesting, clear, and specific the descriptions, the more your property will appeal to potential tenants. The advertising copy contains two sections, which we’ve outlined below.
Headlines introduce your Temple rental property to the prospective resident, so it should deliver as much important information as possible. Since this is just one line, every vital detail should be condensed in the title.
You can use this formula when creating an effective headline for your rental property:
Rent price rate + Number of bedrooms + Number of bathrooms + Property type + Location + Best feature
When prospective residents read the entire headline, they’ll immediately know if they can afford the cost of rent and if the property type, size, and location are suitable to their needs.
Now that you have your photos and headline, you can write the description of the property. This is where you have more space to provide details about the property. Describe the space, the amenities offered, any outstanding features, and details about living in the area. Avoid using adjectives like “good” or “pretty,” and opt for more unique descriptors.
You can perform a pre-screening by including specific policies in the description. You can mention whether pets are allowed and if utilities are included in the monthly rent. This is a way to manage the expectations of potential tenants.
Choose Your Distribution Methods
The last step before you post your listing is to consider the best channels for your rental property ad. You’ll want to get your listing to as many eyes as possible so you’ll have a wide pool of prospective tenants to screen and choose from.
Online marketing is popular nowadays, so you don’t limit yourself to posting your listing on just one platform. You can also market offline. Put up “For Rent” signs outside of the property, talk to your local network, and consider putting an ad out in a local paper.
Monitor Your Ads
Posting the property ad might seem like your final step, but you should monitor your listing and track results. Don’t hesitate to change marketing tactics and make adjustments if there are still very few inquiries about your Temple rental property.
Successfully marketing your Temple rental property requires focusing on three specific elements: photography, marketing copy, and ad distribution platforms. You can opt to partner with a dedicated property management company to increase your chances of filling property vacancies quickly and finding great tenants.
If you’re looking for a reliable property manager in Temple, contact Real Property Management Talent today!
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.