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How to Write a Good Property Listing

How to Write a Good Property Listing

Real estate investments can be very lucrative ventures. Rental properties, specifically, allow you to earn a more stable passive income and grow your long-term wealth. However, trying to find reliable tenants can be a difficult task. 

Nowadays, the real estate market is more competitive. With the growing demand for accommodation, hundreds of homes are listed for rent every day. Luckily, you can stand out from the rest by writing a good property listing. In this article, the experts at Real Property Management Talent will go over everything you should know to write the perfect listing for your rental property.

The Importance of Writing a Good Property Listing

A property listing is the first point of contact between you and potential renters. A well-crafted listing doesn’t only highlight the physical attributes of a property but should also help tenants envision themselves living in the space. Here are some benefits to a well-crafted listing:

Creates a Positive First Impression with Tenants

Your rental listing will serve as your property’s first impression. A well-written and visually engaging listing will capture the attention of prospective renters and encourage them to inquire about the property.

Increases Visibility

A well-crafted rental property listing enhances visibility on various platforms, attracting a larger audience of potential tenants. Moreover, a compelling description and appealing photos will generate higher interest, increasing the likelihood of inquiries and property viewings.

a yellow for rent sign taped in a window

Screens Tenants Efficiently

A detailed and transparent listing helps filter out tenants who may not be the right fit for your property. This will save you a lot of time and energy when screening the applicants for your rental.

Stands Out in a Competitive Rental Market

In a crowded rental market, a good rental listing can give your property a competitive edge. Highlighting unique features, emphasizing neighborhood attractions, and presenting the property in an appealing light will help you attract a wider pool of tenants.

Leases Your Property Faster

A well-structured listing streamlines the rental process. It provides prospective tenants with comprehensive information, minimizing unnecessary inquiries and saving both your time and theirs.

6 Tips for Writing a Property Listing

Writing a good rental listing can help you find reliable, long-term tenants quickly. If you’ve never written a listing before, here are some tips:

1. Determine Your Target Audience

To successfully advertise your rental, you should determine who your target audience is. The words you should use and the features you will highlight will change depending on what kind of tenant you’re looking for. 

For instance, if you want to attract long-term tenants looking to establish roots in the area, you can highlight features such as a high number of bedrooms and bathrooms, a spacious backyard, and nearby schools and parks.

a couple of tenant taking a tour of a rental property with property managers in the background

2. Write an Attractive Headline

A rental property listing is a form of advertising. Just like with any other marketing campaign, you need a compelling headline to hook prospective tenants right away. A good way to do this is to highlight the main features of your property in the headline.

An example of a compelling headline would be “Charming One-Bedroom, One-Bath Loft with Panoramic Views”. This gives basic information about the property that will pique tenants’ interest.

3. Write a Detailed Property Description

Once you’ve hooked prospective tenants, you must provide a thorough and accurate description of your rental property. Make sure to highlight key features such as the number of bedrooms and bathrooms, square footage, and any unique amenities. Moreover, you should include important information such as: 

  • Neighborhood Attractions – Mention nearby amenities like parks, schools, and public transportation options.
  • Price of Rent and Additional Fees – Outlining the rental price, security deposit, and any additional fees can help you filter out tenants early on.
  • Specific Lease Terms – If you have any specific terms or conditions, such as a set move-in date, you should include them on your listing. This helps potential tenants assess whether the property aligns with their timelines and requirements.
  • Safety Features – Highlighting security measures such as gated access, surveillance systems, or secure entry points will make your rental listing more attractive to prospective tenants.
  • Pet-Friendly Policies – Highlighting any pet-friendly features can give you a competitive advantage over other similar rentals in your area.

hand on a computer mouse with a wireless keyboard and a laptop on a desk

When writing a description for your listing, you should aim to keep it short and sweet. Long paragraphs are bound to drive tenants away. That’s why it’s best to share all of this information with bullet points.

4. Include Appealing Images

Quality photographs can make your rental listing stand out from the rest. Moreover, prospective tenants are more likely to envision themselves in the space thanks to quality photos. So, don’t forget to include well-lit photos that showcase the property’s best angles in your listing.

5. Add Your Contact Information

Always add your contact information at the bottom of your listing, whether it’s a phone number, email, or both. This will make it easier for interested parties to reach out with inquiries or to schedule a viewing, which can help you fill your vacancies more quickly.

6. Create a Sense of Urgency

Encourage potential tenants to act swiftly by incorporating a call-to-action in your listing. Phrases like “Reach Out Now” or “Give a Call Today” can create a sense of urgency, leading to interested tenants reaching out. 

Bottom Line

In the competitive rental market, a well-crafted property listing can go a long way in attracting suitable tenants and streamlining the leasing process. By writing a compelling heading, providing transparent information, and adding quality images, you can ensure your property listing stands out from the rest. Need help advertising and managing your Tempe, TX, rental? Contact Real Property Management Talent! We’re an experienced property management company dedicated to ensuring our clients peace of mind. 

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